Scan the can

Levy Restaurants · loanDepot park · Miami Marlins

EVERY CAN IS A
DOORWAY INTO
THE MARLINS

WeCanIt brings premium water in QR-powered aluminum cans to Marlin's partnerships and monetization strategies sourced by Levy.

One scan opens Marlins culture, memorabilia, schedules and offers, turning premium water into loyalty, Flex membership credit, and first-party data.

350+
Levy venues
81
home games / season
100%
of cans scannable
Marlins fans with QR-powered WeCanIt cans at loanDepot park
Levy RestaurantsMiami MarlinsloanDepot parkWECANIT

The product

Four journeys behind one QR code, swapped per game, per section, per sponsor.

Section 12 · Team Store

Buy 1 cap, get 50% off the 2nd

Scan unlocks a same-day code redeemable at any loanDepot park retail point. Expires at the final out, urgency built into the aluminum.

Buy 1 cap, get 50% off the 2nd
+18%retail basket lift
WeCanIt · ScanloanDepot park

Can #1400 verified

Section 12 · Team Store

Buy 1 cap, get 50% off the 2nd

Scan unlocks a same-day code redeemable at any loanDepot park retail point. Expires at the

Powered by Levy × Marlins

Priority play

Cans that sell Marlins Flex Memberships, not just water.

Marlins Flex is a credit balance, not a fixed seat, which makes it perfect for gamification. The can becomes the lowest-friction on-ramp to a $500 to $25,000+ commitment, and Levy owns the touchpoint.

Entry Flex

$500 to $2,500

Collect 3 can codes → bonus account credit + early ticket windows

Core Flex

$2,500 to $10,000

Limited sponsor can series + Levy premium tasting at 601-style lounges

Premium Flex

$10,000 to $25,000+

Signature space access, suite catering credit, authenticated memorabilia drop

Scan to unlock Marlins Flex membership offers

Inside the park

  • Concession coolers on the main concourse
  • Premium & signature spaces / suites
  • Club-level Levy hospitality carts

Around the 305

  • Sports bars, Duffy's and regional partners
  • Fuel & convenience, Wawa and local chains
  • Miami Live! entertainment district at the park

Gamified collection

  • Serialized can series per homestand
  • Complete the set → Flex credit bonus
  • Sponsor-limited editions as chase cans

Gamification

Three cans. Three stars. One future.

Miami Marlins 2026 Stars collectible can series

Serialized collectible series per homestand. Complete the set, unlock Flex credit, memorabilia entries and sponsor rewards. Every can is a chase can.

Sponsor inventory

A new sellable asset for every Marlins partner.

Official Marlins sponsor can series featuring ADT, loanDepot and BrandsMart USA

loanDepot

Stadium Naming Rights Partner

Title-can series with community mortgage education codes

ADT

Official Jersey Patch Partner

Patch-edition can; scan unlocks home-security offer + City Connect content

Marlins.TV / MLB Local Media

Local Broadcast Partner

Scan-to-stream free game window for lapsed viewers

Werner, Hoffman, Greig & Garcia

Marlins.TV Presenting Partner

Military Appreciation Night can with donation match

Cedar Gold Group

Official Precious Metals Partner

Metallic chase can, one in 500 holds a bullion prize code

BrandsMart USA

Official Consumer Electronics Partner

Scan-to-win in-store credit tied to homestand results

Del Toro Insurance

Platinum Event Sponsor

Quote-in-60-seconds flow with ticket giveaway entry

The Cordish Companies

Entertainment District Partner

Miami Live! dining credit unlocked post-game

How we start

Pilot at loanDepot park. Scale across the Levy network.

Phase 1

Pilot · 6 homestands

3 concession points + 2 premium spaces. Marlins-branded WeCanIt cans, 4 scan journeys live.

Phase 2

Full 2026 season

Park-wide placement, sponsor limited editions, Flex credit gamification, off-site retail partners.

Phase 3

Levy network

Template exported across Levy's 350+ venues, one platform, local can art per property.